Head of Analytics & Attribution
Marcus Chen
Marcus leads analytics and attribution engineering at Ransen. Nine years building server-side tracking, warehouse-native analytics, marketing mix models, and incrementality programs for mid-market and enterprise brands.
9+ years experience
Marcus Chen
Head of Analytics & Attribution
Marcus leads analytics and attribution engineering at Ransen. Nine years building server-side tracking, warehouse-native analytics, marketing mix models, and incrementality programs for mid-market and enterprise brands.
GA4Server-Side TrackingCAPIMMMIncrementalityBigQuery
