A vertical SaaS platform (undisclosed) Global 9 months
SEO & LLM Visibility Growth
4.1x organic traffic + 220 AI citations
A vertical SaaS platform in a competitive category was ranking well organically but losing share as AI assistants began mediating category-defining queries. ChatGPT rarely mentioned the brand; Perplexity cited competitors first. Ransen merged entity-based SEO with a full LLMO program — result: 4.1x organic traffic growth and 220+ tracked AI citations across ChatGPT, Claude, Perplexity, and Gemini.
4.1x
Organic traffic
220+ tracked
AI citations
Published
Wikipedia + Wikidata
18% → 47%
Brand mention share
The Challenge
- Ranking well on Google but losing share as AI Overviews and ChatGPT recommendations shifted user journeys.
- Brand had no Wikipedia article, weak Wikidata entry, and thin third-party mentions in category-defining outlets.
- Content library was topical-broad, topical-shallow — 200 articles across 40 topics, none authoritative.
- Zero visibility on which prompts across ChatGPT, Claude, Perplexity, and Gemini were mentioning the brand.
Our Approach
- Built the LLMO prompt map — 180 category-defining prompts, baseline citation state, weekly monitoring.
- Published and iterated Wikipedia article + Wikidata entity, tightened Crunchbase, G2, Capterra profiles.
- Consolidated 200 articles into 45 deep entity pages across 5 dominant topics; refreshed with first-party research and named-author bylines.
- Ran a research-syndication motion — one original data study per quarter placed in 3 tier-1 outlets each.
The Results
- Organic traffic grew 4.1x over 9 months with compounding gains still accelerating at end of engagement.
- 220+ AI citations tracked across ChatGPT, Claude, Perplexity, and Gemini for target category prompts.
- Brand mention share on the prompt map climbed from 18% baseline to 47% within 8 months.
- Direct + organic traffic from AI assistant referrers (chatgpt.com, perplexity.ai) grew 12x from a small base.
SEOLLMOContent
